The European Commission and MTV Networks International
announced today the artist for the third and final concert of the "Play
to Stop – Europe for Climate" campaign: Backstreet Boys. The band will
play on 7 December in Copenhagen in front of hundreds of young people,
coinciding with the opening day of the United Nations Climate Change
Conference.
"I hope the world leaders will reach a fair
and ambitious global agreement that will put us firmly on the path of
sustainable development. We owe it to our children and generations to
come", said Vice-President of the European Commission Margot Wallström.
miércoles, 7 de octubre de 2009
THE BACKSTREETBOYS: EU Climate Change: Europe Mobilises Youth Ahead Of Copenhagen
Launched in July 2009, "Play to Stop" targets 11 EU Member States
and features TV spots, webcasts, games, and editorial content about the
fight against climate change as well as three concerts with major
international artists.
and features TV spots, webcasts, games, and editorial content about the
fight against climate change as well as three concerts with major
international artists.
Following concerts by Moby in Stockholm on 20 August and Editors in
Budapest on 19 September, the last concert of “Play to Stop” will
feature Backstreet Boys. The campaign is aimed at raising awareness
among young people about the dangers of climate change and the
importance of having a European Union response to it in the run up to
the UN Climate Change Conference.
Budapest on 19 September, the last concert of “Play to Stop” will
feature Backstreet Boys. The campaign is aimed at raising awareness
among young people about the dangers of climate change and the
importance of having a European Union response to it in the run up to
the UN Climate Change Conference.
"No country will be spared by the effects of climate change, and
future generations will be the worst affected," said Antonio Campo
Dall'Orto, Executive Vice President of Music Brands for MTV Networks
International. "That's why communicating the urgency of the problem and
fighting behaviours that aggravate climate change is so fundamental for
MTV. We are proud to support the work the EU is doing for the
environment through this 'Play to stop - Europe for Climate' campaign."
future generations will be the worst affected," said Antonio Campo
Dall'Orto, Executive Vice President of Music Brands for MTV Networks
International. "That's why communicating the urgency of the problem and
fighting behaviours that aggravate climate change is so fundamental for
MTV. We are proud to support the work the EU is doing for the
environment through this 'Play to stop - Europe for Climate' campaign."
Throughout the campaign, young people are encouraged to exchange
opinions about climate change and how to protect the environment on the
“Play to Stop” website at www.mtvplay4climate.eu
opinions about climate change and how to protect the environment on the
“Play to Stop” website at www.mtvplay4climate.eu
http://www.egovmonitor.com/node/29190
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